Pedro Lourenço is the new creative director of lingerie brand La Perla

January 26, 2016

The Brazilian designer Pedro Lourenço will be in charge of the Italian label’s lingerie, sleepwear, loungewear and accessories collections for both women and men. Lourenço will also be responsible for the Atelier collections presented at Paris Haute Couture.
His first women’s lineup design for La Perla will be unveiled with a presentation during the upcoming Milan Fashion Week next month.
“I want to exalt La Perla’s aesthetic also because I think that its founder, Ada Masotti, established a brand with the goal of creating things for contemporary women, continuing to rework her style in sync with the changes around her,” Lourenço said.
He added that many of his personal style elements will be injected into his designs for the luxury brand. These will include “the use of innovative solutions, the balance between masculine and feminine, graphic lines and optical effects,” he explained.
Lourenço will continue to design his namesake women’s wear brand, which was launched at Paris Fashion Week in 2010.