On November 20 I had the chance to meet
the designer Alvin Valley who is famous for his classic pants. The event was
held at the Mandarin Hotel in Boston. It was a trunk show to help the relaunch
of Alvin's brand and launch of his website AlvinValley.com. Now
Alvin's latest collection is been sold exclusively online. The event was also held in
some other US capitals such as DC and NYC
The website AlvinValley.com, is tailored
around his expertise in quality, precision and fit. Ranging from high-waisted
styles, to the flattering skinny, to modern trousers for the office, Alvin's
designs create a flawless fit that enhances every woman's body. Alvin's genius
lies in his ability to understand and cast the
female form in its best light, thus earning him the title, "King of Pants", by
Women’s Wear Daily in 2004.
AlvinValley.com features 36 pant options,
which contain pioneering inner construction developed by the designer over the
past two years to create the perfect fit. They come in an array of colors
including basic black, white, gray and khaki as well as purple, red, yellow,
blue, green and pink. Alvin brings back iconic styles from his archives infused
with a modern twist including the 310 Lana and the 111 wide waistband and new
classics including the 190 skinny crop and the 198 two-tone. Only the highest
quality fabrics are used including the finest Italian wools, classic cottons and
airy linens and all pants are made in New York City. By selling directly to the
consumer at AlvinValley.com, the collection, which previously retailed at
high-end department stores and boutiques for $325 to $700, now sells between $195 and $335.
With AlvinValley.com, our customer can find her desired style and fit which most suits her personal taste and lifestyle and easily re-order online in a variety of fabrics and colors. For those customers who sign-up for our emails, they will gain exclusive access to limited edition pants and previews to upcoming styles.” Says the President and CEO Alex Dulac.
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