Gemvara Introduces Flagship Retail Experience in Boston

November 11, 2013

When you think about buying fine jewelry, have you considered designing your own piece? That is exactly what you can do when you make a purchase at Gemvara. This custom online jeweler just opened a showroom in Boston.

Gemvara is the revolutionary leader of fine jewelry shopping online. Jewelry lovers and gift givers now have access to 29 different gemstones, 9 precious metals, and hundreds of styles to create a one-of-a-kind piece that captures their personal story or unique inspiration. Every piece of heirloom-quality jewelry is skillfully handcrafted to order in the USA. With 24/7 customer care, a 101-day return policy, free shipping, free engraving, and free ring sizing, shopping and creating is simple and fun. Gemvara combines the values of traditional jewelry creation with modern technology to truly provide shoppers with fine jewelry exactly the way they want it, always. Gemvara is headquartered at One Financial Center, Boston, MA 02111 and has offices in New York City.

Gemvara (, the revolutionary online fine jewelry retailer, announces the opening of their first brick and mortar experience located at 129 Newbury Street in Boston’s Back Bay. Named “The Gemvara Experience,” the showroom is a place for customers to discover Gemvara, all that the site offers, and more.

Featuring an expansive collection of finished samples from, consumers can now try on and get a first-hand look at Gemvara’s 29 natural gemstones and 9 precious metals. Customers will interact with the experts behind the brand and are invited to meet one-on-one with a Jewelry Consultant to learn about the handcrafted jewelry and create one-of-a-kind, personalized pieces via iPads and computer stations.  The theme of the space is “Do you Dream in Color?” There are two types of dreams in life. The Gemvara Experience is dedicated to those that actually happen.

“The Gemvara Experience brings our online custom jewelry experience to life,” said Janet Holian, Gemvara’s CEO. “In line with our brand mission, the showroom is all about the customer and their desires, not inventory. There are no formal counters dividing staff and customer, it is an interactive, inviting space. The team, the same team behind our website, is on the floor with customers helping them try on pieces and create a design that captures their personal story or occasion. Not only is it a destination to get to know our product, it’s a chance to get to know us.”

Gemvara’s employees, from designers to Gemvara’s CEO, will be at The Gemvara Experience to answer questions regarding the latest collections and trends, and provide guidance for choosing the style that best fits your occasion.

Customers who order in the showroom will leave with a free pair of Martini Stud earrings available in ten different gemstones. Those who visit the showroom and decide to make a purchase at home are also eligible for the free gift.

The Gemvara showroom will be open from 10:00am to 7:00pm Monday through Saturday and from 11:00pm to 6:00pm on Sundays. The Gemvara Experience will also host a weekly event series with various  themes and partners during the holiday season.

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