July 14, 2017

H&M will team up with London-based label ERDEM for this year’s designer collaboration. Find out what the label’s founder has to say about the upcoming collection.

H&M reveals its big news: its next exclusive designer collaboration will be with ERDEM, the London-based label loved by celebrities and insiders alike. Designer Erdem Moralioglu is one of fashion's most romantic creators, whose exquisitely crafted pieces celebrate the power of beauty by exploring historical references and personal narratives. His dresses are red carpet favorites, worn by stars such as Emma Stone, Ruth Negga, Keira Knightley and Nicole Kidman. ERDEM x H&M will feature a full wardrobe of his famously feminine womenswear, an accessories line and, for the first time ever, a collection for men. 

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